Lockheed Martin

 
 
plane on a runway at night

Background

Lockheed Martin is a global security and aerospace company that employs approximately 114,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration and sustainment of advanced technology systems, products and services. They wanted an emotionally resonant and connected experience ​that expressed the voice of the brand and the goals of the organization.​

Project

Following a digital roadmapping session, Lockheed Martin came together with Bounteous to complete a user experience-focused discovery. As part of this effort, I worked with a team of copywriters, designers, and information architects to transform the brand and determine how they could maintain that presence long-term. Analyzing their content and content governance processes, I helped defined areas of content opportunity and created a content governance model that would provide information that consistently reflected their your organization. These activities were a first step in propelling Lockheed Martin into the future; working towards a digital experience that would elevate product innovation and attract global talent through dynamic brand storytelling, while streamlining internal processes to support their ongoing content journey.

Services:

  • Content Strategy

Live site (estimated launch date TBD): https://www.lockheedmartin.com/en-us/index.html

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Activities & Deliverables

  • Content Audit: Completed an analysis of the website in its entirety, focusing the qualitative scoring specifically on 70 URLs associated to the Who We Are, What We Do, News & Events, Innovation, and Capabilities sections.

  • Stakeholder Interviews: Interviewed six Lockheed Martin stakeholders with the goal of understanding pain points in the current content governance process.

  • Content Style Guide: Created a style guide that expanded on Lockheed Martin’s branding guidelines, focusing on writing for the web. It included content principles and best practices, voice and tone definition, an explanation of how to apply them to audiences and content areas, and mechanics.

  • Content Governance Recommendation: Drawing on stakeholder interviews, best practices, and experience with enterprise content strategy for B2B organizations, I created content governance recommendations that included content team models​, content classifications​, content workflows,​ editorial calendar, and site-wide audit schedule​.